The Pop-up Museum of Memories was an event that took place on December 15, 2012, in an abandoned 60 thousand square feet warehouse at the Godrej campus in Vikhroli Mumbai, that was scheduled to be demolished the following day. It was organized by Godrej India Culture Lab in collaboration with Junoon, Visual Disobedience, Brown Paper Bag and RIIDL. The one-day only event had live performances, music, theater, tea ceremonies, yoga, art, graffiti, videos, dance, robots, alternate reality games, racing cars, a fashion show, genda phool holi and much more. About three thousand people passed through the museum during the extraordinary day, creating memories that will live forever.