In this special lecture held on 10 July 2015, Dr. Jenkins - the god of convergence media, explains to the audience concepts such as participatory culture, media convergence, transmedia storytelling, spreadability and more.Through relevant video clips and examples, he further emphasizes on what these ideas mean for us in India - whether we are in business, education, media, the non-profit world, or simply citizens wanting to participate in tomorrow's digital economy. 

About Dr. Henry Jenkins:
Jenkins has authored/ co-authored 17 books on various aspects of media and pop culture. His award-winning work Convergence Culture: Where Old and New Media Collide (2006) broke new ground on understanding how people engage with content across mediums. Both - his last book (Spreadable Media: Creating Value and Meaning in a Networked Culture) and his forthcoming book (Participatory Culture in a Networked Era: A Conversation on Youth, Learning, Commerce, and Politics) -examine media creation and distribution in the internet age, and offer glimpses of the complex and exciting digital worlds that are being built all around us collaboratively. Prospect magazine from the UK considers Dr. Jenkins as number 3 in the world among the top ten brains for the digital future.

Jenkins was the former director of the groundbreaking Comparative Media Studies program at MIT, and is currently the Provost's Professor of Communication, Journalism and Cinematic Arts at University of Southern California in Los Angeles. He was recently selected to be on the board of the prestigious Peabody Awards.

Video clips used in the talk (in order of apperance):
* Arnab Trap - Never Ever ever (Raka Ashok Remix)
* What If Batman Was From Chennai? | Put Chutney - a Culture Machine production
* Graphic India - Girl Power Project