This special Friday Funda was held on 23rd August 2013 held right in the midst of the Lakmé Fashion Week Winter/Festive 2013 shows. Parmesh Shahani, head of Godrej India Culture Lab was in conversation with Bandana Tewari, Fashion Features Director for Vogue magazine, Tina Tahiliani Parikh, Executive Director, Ensemble, Malika V Kashyap, founder of the fashion site Border&Fall, Anirban Mukherjee, thinker and researcher for Futurebrands and Edward Lalrempuia, Creative Director, Pernia's Pop Up Shop online fashion store about how fashion translates from runway to the wardrobe to the street and finally to the online world.