In this panel discussion held at Godrej India Culture Lab on 27th September 2013, we explored if social media was the new front row of fashion. The panel comprised of Saket Dhankar (Head-Fashion at IMG Reliance), Malini Agarwal (founder and Blogger-in-Chief of MissMalini), Pearl Shah (celebrity stylist and former Fashion Director of Marie Claire), Karishma Rajani (Writer & Blogger at the personal style blog Purple Peeptoes) and Parmesh Shahani, head of Godrej India Culture Lab and editor-at-large of Verve.