In his talk at our Culture Lab, ad veteran Ambi Parameswaran looked at the evolution of Indian advertisement over the last five decades. He combined anecdote with analyses to examine ads about food, marriage, language, celebrities and more in his book Nawabs, Nudes, Noodles which was launched at our Lab followed by a conversation with ad guru Santosh Desai. This event was in collaboration with Pan Macmillan India.