Media

The work and activities of the Godrej India Culture Lab have drawn the attention of the media ever since our inception. Here is a selection of some of the coverage we’ve received. If you’re from the press and would like to visit our lab, attend some of our events, or would like specific images of certain events, please mail us on indiaculturelab@godrejinds.com

Mid-Day

Word's Worth

Based on a research paper by Yale student Nitika Khaitan, Godrej India Culture Lab is looking at performance poetry in various languages, speaking to 40 poets in the city. The event will see young talent push boundaries in performance poetry.21 July 2015

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DNA

10 takeaways from Henry Jenkins’ Masterclass on Culture and Convergence in the Digital Era

Over the last three decades, Dr Henry Jenkins has been the leading voice on participatory culture, media convergence, transmedia storytelling, and more. At the Godrej India Culture Lab Masterclass on Friday, the man widely regarded as the world’s ‘Convergence Culture Guru’ discussed what these ...13 July 2015

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The Sunday Guardian

The India Culture Lab: A curious cultural cauldron in Mumbai

A little off Mumbai's Eastern Express Highway is the Godrej industrial campus, lush with flora and stippled with flat-roofed short buildings. One would expect the Godrej India Culture Lab to be housed in a similarly boxy structure, with high walls and floor-to-ceiling windows. However, unlike i...5 July 2015

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Mumbai Mirror

Coming soon, Henry's greatest hits

On July 10, American media guru Henry Jenkins will speak at the Godrej India Culture Lab on media convergence and what it means for India. Jenkins, the provost's professor of communication, journalism, and cinematic arts at the University of Southern California, was the founder of MIT's compara...2 July 2015

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The Indian Express

The Light of Life

Amravati-born Priyamvad Deshmukh, one of Hollywood’s leading graphic programmers, talks about balancing technology and art and the lack of it in Indian animation movies at a lecture at the Godrej India Culture Lab  1 July 2015

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NDTV Gadgets

WETA Digital Shader Writer Priyamvad Deshmukh on the Art and Science of VFX

We got a chance to talk to Priyamvad Deshmukh, who works as a Shader Writer for Peter Jackson's WETA Digital in New Zealand. Deshmukh was in India on the invitation of Godrej India Culture Lab, a design and media lab run by Godrej that brings about interactions between the creative industries, ...29 June 2015

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Mumbai Mirror

Small Talk : Talking for Effect

In town to give a talk at the Godrej India Culture Lab on the VFX industry, shader-writer Priyamvad Deshmukh on his journey from Amravati to LA.21 June 2015

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DNA

All the raging pit stops

They are Mumbai's alternate spaces that provide a platform for theatre, films, art shows and music gigs and, more important, meet the demand for intellectual and creative stimulation. Simi Kuriakose does a recce of some of Mumbai's cultural hubs including the Godrej India Culture Lab.14 June 2015

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