Bharat Darshan

23 March 2012

Anirban Mukherjee is the Chief Strategy Officer and Head of Consulting for Futurebrands. He has close to two decades of professional experience as a strategist, first in advertising and now as the head of Futurebrand’s consulting practice. Over many years of developing a diverse portfolio of brands for corporations, he has learnt one thing, and that is:“Culture has strategy for breakfast!” Anirban's interest in studying culture and love for travel have come together in his work which involves immersion in people’s lives, in  understanding the subtleties of cultural narratives and how these can shape organizations and brands. In his Friday Funda talk he shared some of these narratives and looks at change through a vantage of small town India with a captivated audience.