Powder Room

Shefalee Vasudev

Powder Room

27 July 2012

In this very special Book Club event Parmesh Shahani, the head of Godrej India Culture Lab was in conversation with Shefalee Vasudev, the former editor of Marie Claire magazine and fashion insider, who has deep dived into her own experiences and observations to write the candid Powder Room . It is an insider’s view of people who make the industry what it is in India – from the lower-middle-class girl who sells global luxury for a living to the Ludhiana housewife on a perpetual fashion high.

Besides candid interviews of known names in Indian fashion, the book also consists of the author's incisive commentary on new social behavior, urban culture, generational differences, and the compulsions behind conspicuous consumption in a country splitting at the seams with inequalities of opportunity and wealth. From Nagaland to Patna, Mumbai, Delhi, and Punjab, Powder Room (published by Random House India) mirrors how and why India ‘does’ fashion. This was a special preview event of the book before its official release.