Kitsch Kitsch Hota Hai

Madhu Jain & Anubha Kakroo

Kitsch Kitsch Hota Hai

8 March 2013

Sensuous, sublime, highbrow, garish….kitsch which refers to simple objects from daily life like calendar art, cinema posters, mass-produced models of iconic places like the Taj Mahal, posters of gods and goddesses, and more…has over the years, grown to mean many things to many people, in India and all around the world. It is loved and hated in equal measure as a symbol of Indianness. 

In this special Friday Funda conversation on subkuch subkitsch between Madhu Jain and Anubha Kakroo (moderated by Parmesh Shahani, head of Godrej India Culture Lab), we discussed Kitsch from the perspectives from art, cinema and daily life.

About the Panelists

Madhu Jain is an author, an art curator and a journalist, who has written on culture, society, the arts, and politics for more than three decades now. She has held senior positions at two of India's foremost newsmagazines, Sunday and India Today. She is currently the Editor of IQ a new quarterly magazine dedicated to a slow and deep inquiry about modern India. Madhu's first book was called The Kapoors: The First Family of Indian Cinema, and in 2000, she curated an exhibition on kitsch and the contemporary imagination in Delhi, called Kitsch Kitsch Hota Hai, from which this Friday Funda talk gets its name. Anubha Kakroo is an architect with a post-graduate degree in industrial design. She has a further specialization in design strategy, innovation and branding. She works as a Director for Design & Cultural Insights at Futurebrands where her work involves using design as a critical resource for cultural mapping and insight into Indian people and markets. Anubha was formerly Head of Programmes for the British Council, has worked as a consultant, and has taught at the School of Planning and Architecture, National Institute of Fashion Technology and the National Institute of Design.