Navi Radjou, Jaideep Prabhu, and Simone Ahuja - Jugaad Innovation

Whether to find ingenious solutions to problems or turn adversity into opportunity—we Indians swear by the spirit of jugaad. In their book Jugaad Innovation (published by Random House), authors Navi Radjou, Jaideep Prabhu, and Simone Ahuja use the concept of jugaad to challenge the very way traditional organizations think and act. Using case studies of innovative entrepreneurs in emerging markets such as Africa, India, China, and Brazil, they show us different paths to engender breakthrough growth in our complex and resource-scarce world. They discussed ideas from the book at the first Godrej Book Club event on 5 June 2012, in conversation with Manjeet Kriplani, head of Gateway House.